Sandra Clark

Business Development, Marketing and Communications Sandra is an experienced professional for program sales and marketing in continuing education and most recently worked as the Director of Communications promoting UCSC Extension in Silicon Valley. She specialized for many years in offering onsite training to Silicon Valley companies. Her background also includes an extensive range of marketing, and general management expertise. Working as an leader, team builder and change manager, Sandra works with fast growth entrepreneurial and Fortune 100 companies, both in national and international markets as well as both technology and bioscience companies. Sandra is an entrepreneur who identifies opportunities to promote and market new ideas and programs, including the first University of California Extension blog.

PM Classes ROI – Executive Summary and Reporting

PM Classes ROI - Executive Summary and Reporting

We’re asking that every 6 months (too long/too short?) that the students in the Santa Clara Valley Water District’s (SCVWD) Project and Program Management Certificate program do a short (half-page?) report on lessons learned to date. During that time most of them should have completed 1-3 classes (30-75 hours of training.)  Since the time taken [...]

PM Classes ROI – Measuring

PM Classes ROI - Measuring

The classes in the Santa Clara Valley Water District’s (SCVWD) program this year (it varies slightly from year to year) are Role of the Project Manager, Scheduling Optimization Techniques for Managers, Project Integration & Risk Management, Creating the Successful Project Team, Project Management Negotiation Principles & Techniques, Project Leadership & Communication, and the capstone course [...]

PM Classes ROI – Getting Started

PM Classes ROI - Getting Started

I’ve occasionally been involved with trying to collect ROI data for classes UCSC Extension in Silicon Valley has offered.   It’s challenging and unless a company is really prepared to spend some money and time on doing the collection and analysis (and involving HR and confidentiality when you start talking about rating people’s skills) ROI usually [...]

Haikus from Cisco

UCSC Extension did an onsite class in Creative Thinking at Cisco last month.  I thought you might resonate with the results.  And yes, I do know that some of them don’t strictly follow haiku rules! Cisco project team Talented, Creative people As always, Snafu   Project done, boss says That is exactly what I asked for But [...]